A Facelift in Los Angeles

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Creating a New Face in DTLA

The Background: A mature, underperforming 434-room Downtown Los Angeles niche property that was built in 1977 had become stale. Interstate Hotels & Resorts management oversight began in 2011, and with a large-scale renovation, the property was upgraded, and repositioned in 2012 with a respected corporate brand.

The Tasks:

  • Renovate property to drive higher rates.
  • Reposition property to capture more business.
  • Effect all upgrades in an efficient, cost-effective way.
  • Increase profitability.

The Initiatives:

  • $16 million in capital and brand improvements made.
  • Revenues and cash flow increased.
  • Property operations performance improved.
  • Hotel successfully repositioned through marketing campaigns.
  • New F&B concept adds $3 million in revenue.

The Results:

  • Excellent cash flow trajectory forecasted.
  • Prior prospect of potential foreclosure ended.
  • Operational management leadership reinvigorated.
  • Overall employee culture improved.

Results

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