Achieving a Strong Market Presence for a New-Build Hotel
Interstate successfully opened a ground-up, new-build, 109-room premium select service brand hotel in the downtown area of a secondary market. We immediately achieved a strong market presence and built a solid base for future business, gaining 100% of the local market share within the first 60 days of opening.
Highest GSS among peers and consistently Top 10 status for the brand overall
Currently running 5% over budgeted GOP